Jossie Haines has spent over 22 years in the tech industry as a software engineering leader at the forefront of emerging consumer technology across Silicon Valley, including management roles at Apple, Tile, Zynga and American Express. She is currently VP of Software Engineering & Head of DEI at Tile where she has grown the engineering team by 45% from 29 to 55 and leads all software engineering efforts across mobile, backend, web, and QA. Previously at Apple she led the Siri music domain team during the development of the HomePod, as well as the Siri media domain team who won a technical Emmy for the Siri on Apple TV integration. She is also an avid public speaker, having given over 60 talks, workshops and podcasts on retaining women in tech, engineering leadership, DEI and on various technologies. She also coaches technology leaders on creating inclusive & diverse workplaces in our constantly changing world.